_____ is the process of planning and executing the conception,pricing,promotion,and distribution of ideas,goods and services to create exchanges that satisfy individual and organizational objectives.
A)Integrated marketing communications
B)Marketing
C)Advertising
D)Sales promotion
E)Exchange communications

Question

Quizplus · Accepted Answer

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Integrated marketing communications (A) refers to coordinating promotional efforts across various channels, such as advertising, public relations, and sales promotion. Advertising (C) refers specifically to using paid media to promote a product or service. Sales promotion (D) refers to short-term promotions that incentivize customers to buy a product or service. Exchange communications (E) is not a commonly used marketing term.

_____ Is the Process of Planning and Executing the Conception,pricing,promotion,and