The hierarchical model representing the stages a salesperson must take a customer through in the personal selling process is the _____ model.
A)AIDA
B)hierarchy of results
C)diffusion rate
D)innovation-adoption
E)information processing

Question

Quizplus · Accepted Answer

The AIDA model (Attention, Interest, Desire, Action) is a hierarchical model that represents the stages a salesperson must take a customer through in the personal selling process. It starts with gaining the customer's attention, then building their interest in the product or service, creating a desire to own it, and finally prompting them to take action by making a purchase.

The Hierarchical Model Representing the Stages a Salesperson Must Take