The best way to reach a narrowly defined group of customers or market niche is through:
A)television advertising and billboards
B)personal selling and targeted direct mail
C)targeted direct mail and radio advertising
D)any form of broadcast media
E)transit advertising,billboards,and ads with pithy headlines

Question

Quizplus · Accepted Answer

Personal selling and targeted direct mail allow for a more personalized approach to reaching a specific market niche. It allows for tailored messages and one-on-one interactions with potential customers, which can result in a higher conversion rate. Television advertising, radio advertising, and transit advertising may not be as effective in reaching a narrowly defined group of customers.

The Best Way to Reach a Narrowly Defined Group of Customers