Instantaneous feedback on how effective a marketing communication method is will most likely appear in:
A)personal selling situations
B)radio advertising
C)television advertising
D)direct mail advertising
E)mass communication channels

Question

Quizplus · Accepted Answer

Personal selling situations provide immediate feedback on how effective the marketing communication method is because the salesperson can observe the customer's reactions and adjust their approach accordingly. This is not possible with mass communication channels like radio or television advertising, or with direct mail advertising, which may not elicit a response for some time.

Instantaneous Feedback on How Effective a Marketing Communication Method Is