Advertisers can determine how people react to words like juvenile,immature and childish that have the same basic denotation but differing connotations through the use of:
A)psychoanalysis
B)semiotic analysis
C)common ground research
D)affective theory
E)involvement research

Question

Quizplus · Accepted Answer

Semiotic analysis is the study of symbols and their meanings in language and culture. Advertisers can use semiotic analysis to understand the connotations associated with certain words and how they may be perceived by different demographics. By understanding the connotations of words like "juvenile," "immature," and "childish," advertisers can choose the most effective language to use in their messages.

Advertisers Can Determine How People React to Words Like Juvenile,immature