The S-shaped response curve suggests:
A)advertising effectiveness will not be related to spending
B)very low spending levels will not work
C)advertising effectiveness will vary directly according to spending levels
D)the carryover effect is especially true for low-priced,frequently purchased consumer products
E)sales and spending on advertising are not directly related

Question

Quizplus · Accepted Answer

The S-shaped response curve indicates that at very low levels of advertising spending, there is little to no effect on sales, suggesting that very low spending levels will not work effectively.

The S-Shaped Response Curve Suggests