Which of the following statements describes a weakness inherent in the use of the marginal analysis model for establishing an advertising budget?
A)Using this model,it is difficult to demonstrate the effects of advertising and promotions on sales.
B)Environmental factors not considered by the model may affect the effectiveness of the promotional program.
C)Product quality,pricing,and distribution may also contribute to sales.
D)Awareness,interest,and attitude change are also goals of the promotional effort.
E)All of the above describe a weakness inherent in the use of the marginal analysis model for establishing an advertising budget.

Question

Quizplus · Accepted Answer

All of these statements describe weaknesses of the marginal analysis model in establishing an advertising budget. This model only considers the relationship between advertising expenditures and the resulting sales, but other factors such as environmental factors, product quality and pricing, and promotional goals also contribute to the success of a promotional campaign. Therefore, relying solely on this model may result in an inadequate advertising budget that does not take into account these important factors.

Which of the Following Statements Describes a Weakness Inherent in the Use