According to the S-shaped response curve,
A)the effects of advertising quickly begin to diminish.
B)the carryover effect is especially true for low-priced,frequently purchased consumer products.
C)sales decrease rapidly if the price is too high.
D)initial outlays of the advertising budget have little impact on sales.
E)sales are not directly related to the size of the advertising budget.

Question

Quizplus · Accepted Answer

The S-shaped response curve suggests that initial advertising efforts have little impact on sales until a certain threshold is reached, after which sales increase significantly with additional advertising.

According to the S-Shaped Response Curve