To be effective,marketing objectives need to be:
A)reasonable and attainable
B)erudite and challenging
C)philosophical and fungible
D)long-term and qualitative
E)all of the above

Question

Quizplus · Accepted Answer

Marketing objectives should be reasonable and attainable in order to be feasible and achievable. If objectives are too challenging or unrealistic, they may be demotivating or impossible to achieve, leading to ineffective marketing efforts. Philosophical and fungible objectives may lack specificity or measurability, making it difficult to track progress and evaluate success. Long-term objectives are important for strategic planning, but they should also be broken down into shorter-term goals that can be achieved incrementally. Qualitative objectives are useful for measuring customer perception and satisfaction, but they should be accompanied by quantitative metrics for tracking progress and ROI.

To Be Effective,marketing Objectives Need to Be