_____ is a process that involves conducting research and gathering all information about a client's good or service,brand,and members of the target audience.
A)Incubation
B)Germination
C)Account planning
D)Creative research
E)Account seeding

Question

Quizplus · Accepted Answer

Account planning is the process of conducting research and gathering all information about a client's goods or services, brand, and members of the target audience. This information is then used to develop a comprehensive marketing strategy and creative brief for the brand or product in question. The goal of account planning is to ensure that all advertising and marketing efforts are targeted and effective, delivering messages that resonate with the intended audience and drive results. Incubation and germination refer to the growth process of plants and are not related to advertising or marketing. Creative research and account seeding are not recognized industry terms.

_____ Is a Process That Involves Conducting Research and Gathering