Which of the following statements about creative strategy and execution is true?
A)A good creative strategy and execution guarantees a brand will exceed its sales objectives.
B)A good creative strategy almost never helps generate sales for a brand.
C)Ads that are very creative and popular among consumers still may not increase sales of a brand.
D)Companies have no trouble coming up with creative advertising that differentiates their brands from the competition.
E)Good creative strategy cannot help a struggling brand regain its former prominence.

Question

Quizplus · Accepted Answer

Although creativity is important in advertising, it does not guarantee sales success. Even if an ad is popular and creative, there are many other factors that can influence the consumer's decision to purchase a product. Additionally, a struggling brand may not be able to recover solely through creative advertising, as other issues (such as a poor reputation or product quality) may also need to be addressed.

Which of the Following Statements About Creative Strategy and Execution