According to the universal advertising standards developed by the D'Arcy,Masius Benton & Bowles agency,a creative advertising message is built around a:
A)unique selling plan (USP)
B)strong brand image
C)power idea or a creative core
D)slice-of-life concept
E)dramatization

Question

Quizplus · Accepted Answer

The D'Arcy,Masius Benton & Bowles agency recommends building a creative advertising message around a power idea or a creative core. This means that the message should have a central theme or concept that is unique, memorable, and capable of capturing the audience's attention effectively. While a unique selling plan (USP) and brand image are important components of an advertising message, they may not be sufficient to make the message stand out in a crowded marketplace. The slice-of-life concept and dramatization are specific approaches to creating advertising messages, rather than overarching principles.

According to the Universal Advertising Standards Developed by the D'Arcy,Masius