Nissan ran an advertising campaign using "Shift" as the umbrella tagline.The campaign uses a combination of emotional and product-focused ads designed to strengthen Nissan's brand image while showing its revitalized product line.Creative advertising,like Nissan's,is likely to be particularly important when:
A)companies are selling brands that are very similar in quality and difficult to differentiate on functional features
B)a brand clearly has functional superiority over the competition that is easily noticed by consumers
C)companies are very risk averse
D)consumers are not responsive to advertising messages
E)any or all of the above conditions are met

Question

Quizplus · Accepted Answer

Nissan's campaign is focused on strengthening its brand image, which suggests that the company is trying to differentiate itself from competitors that offer similar products. When brands are similar in quality and difficult to differentiate on functional features, creative advertising can help companies stand out in the market.

Nissan Ran an Advertising Campaign Using "Shift" as the Umbrella