_____ is considered the heart of a print ad but is often difficult to get readers to attend to.
A) The headline
B) The subhead
C) Body copy
D) The visual
E) The logo
Correct Answer:
Verified
Q72: Headlines that are very straightforward and informative
Q81: _ are the print ad components used
Q91: _ is the words in the leading
Q93: The headline reads, "Introducing new Crayola Washable
Q94: Which of the following is a basic
Q95: The function of a headline in a
Q97: _ are secondary headlines that usually appear
Q97: Which of the following statements describes a
Q99: Which of the following statements about the
Q101: The audio portion of a commercial is
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