Which of the following statements describes a potential problem associated with the use of indirect headlines in a print ad?
A)Indirect headlines rarely generate interest or curiosity and thus motivate the reader to become involved with the remainder of the ad.
B)Indirect headlines may not be provocative enough to get the readers' attention and offer a reason for reading the remainder of the message.
C)Indirect headlines must always be accompanied by an engaging visual appeal in order to be effective.
D)Indirect headlines only work when readers are already interested in the category of the good or service being advertised.
E)All of the above statements describe potential problems associated with the use of indirect headlines.

Question

Quizplus · Accepted Answer

Indirect headlines may not be clear or strong enough to effectively engage the reader and provide a reason to read the rest of the ad. They may lack the immediate impact of a direct headline.

Which of the Following Statements Describes a Potential Problem Associated