The state of Colorado runs an ad in which it shows an obviously scared third grader getting ready to go on stage for his first public stage appearance.He is dressed to look like a carrot.The ad tells the reader that being a third grader is much more stressful than we remember and causes us to have great sympathy for the young man dressed in the ridiculous costume.The tag line at the end of the ad reads,"Your kids need a carefree Colorado vacation as much as you do." This is an example of which type of execution technique?
A)dramatization
B)testimonial
C)fear
D)animation
E)scientific evidence

Question

Quizplus · Accepted Answer

This ad is using dramatization by showing a third grader who is obviously scared and dressed in a ridiculous costume, to evoke feelings of empathy and emphasize the stress that children can experience.

The State of Colorado Runs an Ad in Which It