An advertising execution technique that relies on a straightforward presentation of information concerning the product or service is called a(n): :
A)straight-sell or factual message
B)demonstration
C)testimonial
D)dramatization
E)animation of key benefits approach

Question

Quizplus · Accepted Answer

A straight-sell or factual message is the best choice for a straightforward presentation of information concerning the product or service. This approach focuses on delivering information about the product or service without distracting the audience with dramatics or demonstrations. It is often used for products or services that are already well established in the market and do not require extensive marketing campaigns to generate demand.

An Advertising Execution Technique That Relies on a Straightforward Presentation