When the Ford Motor Company was preparing to introduce a new model,ads were run for several weeks that talked about the new car but never showed it.This is an example of _____ advertising.
A)reminder
B)transformational
C)teaser
D)emotional
E)cognitive

Question

Quizplus · Accepted Answer

The ads that talked about the new car but never showed it were designed to create curiosity and anticipation among the audience. Such ads are known as teaser advertising. The goal of teaser advertising is to build buzz and hype about a product before its launch.

When the Ford Motor Company Was Preparing to Introduce a New