Which of the following is an example of a favorable price appeal?
A) Dillard's department store announces a 24-hour sale.
B) Kroger supermarkets advertise their everyday low prices.
C) Denny's restaurant promotes its $2.99 Grand Slam Breakfast.
D) Nissan advertises the latest model of the Altima as the lowest priced car in its class.
E) All of the above use a favorable price appeal.
Correct Answer:
Verified
Q5: Advertising appeals that focus on functional or
Q6: Marketers of Hyundai automobiles recognized they needed
Q7: The _ is the manner in which
Q7: Purchase motives,such as convenience,comfort,economy and performance are
Q12: Aleve ran a series of ads showing
Q13: The agency that developed the Jack-in-the-Box fast-food
Q14: The content of advertising with _ emphasizes
Q15: Advertisements that focus on the dominant attributes
Q15: Which of the following statements about feature
Q20: To announce sales,special offers,or everyday low prices,retailers
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