Advertising appeals that focus on functional or utilitarian needs and emphasize product features and benefits are known as _____ appeals.
A)informational/rational
B)emotional
C)price
D)inherent drama
E)image

Question

Quizplus · Accepted Answer

Informational/rational appeals are those that focus on the product's functional or utilitarian benefits and features. These ads aim to inform consumers about the product and highlight its usefulness, quality, and practical benefits. Examples of such ads include those that tout a product's durability, reliability, performance, or cost-effectiveness over its competitors.

Advertising Appeals That Focus on Functional or Utilitarian Needs and Emphasize