Statistical Research's Inc.'s RADAR:
A) will eventually replace A.C.Nielsen as the primary collector of television audience measurement
B) is sponsored by nine of the largest advertisers in the nation
C) primarily measures radio listenership for local radio stations
D) provides network audience measures, along with estimates of network audiences for all commercials
E) collects information and issues a new report monthly
Correct Answer:
Verified
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Q145: Statistical Research's Inc.'s RADAR:
A)collects information twice a
Q146: Arbitron:
A)focuses primarily on measurement of local radio
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