_____ is defined as the estimated total number of different people who listen to a radio station for a minimum of five minutes in a quarter-hour period within a reported daypart.
A)Average quarter-hour figure (AQH)
B)Average quarter-hour rating
C)Average quarter-hour share
D)Cumulative audience (Cume)
E)Average market share

Question

Quizplus · Accepted Answer

Cumulative audience (Cume) refers to the total number of different people who listen to a radio station for at least five minutes during a specific time period.

_____ Is Defined as the Estimated Total Number of Different