The _____ is the average number of people estimated to have listened to a radio station for a minimum of five minutes during any quarter-hour in a time period expressed as a percentage of the survey area population.
A)average quarter-hour figure
B)cumulative audience
C)average quarter-hour rating
D)average quarter-hour share
E)average daily market share

Question

Quizplus · Accepted Answer

The average number of people estimated to have listened to a radio station for a minimum of five minutes during any quarter-hour in a time period expressed as a percentage of the survey area population is known as the average quarter-hour rating. Therefore, option C is the correct choice.

The _____ Is the Average Number of People Estimated to Have