With _____, advertisers assume responsibility for the production and usually the content of the program as well as the advertising that appears within it.
A)participations
B)sponsorships
C)adjacencies
D)syndications
E)countertrades

Question

Quizplus · Accepted Answer

Sponsorships involve advertisers taking responsibility for the production as well as the content of a program and also the advertising that appears within it. Participations refer to a financial arrangement where an advertiser pays to be associated with a program, but does not take responsibility for the production or content. Adjacencies refer to the placement of advertisements next to or near specific program content without any responsibility for the program production or content. Syndications involve the distribution of programming, typically through multiple markets or channels, for a fee. Countertrades refer to a commercial arrangement where goods or services are exchanged instead of money.

With _____, Advertisers Assume Responsibility for the Production and Usually