The major reason for the decline in the viewing audiences of the four major networks is:
A)the widespread use of videocassette recorders.
B)the growth of cable television.
C)poor programming.
D)the exponential growth of clutter.
E)changes in cultural values, which are reducing television viewing timE.Much of the growth in cable audiences has come at the expense of the four major networks.Cable channels now have more of the prime-time viewing audience than the major networks.Many cable stations have become very popular among consumers, leading advertisers to reevaluate their media plans and the prices they are willing to pay for network and spot commercials on network affiliate stations.

Question

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The growth of cable television has led to a decline in the viewing audiences of the four major networks, as many viewers are now turning to cable channels instead. This trend has been driven by the popularity and variety of programming options available on cable, as well as the convenience of being able to watch shows on-demand. As a result, advertisers are also shifting their focus to cable channels, which is impacting the advertising revenue of the major networks.

The Major Reason for the Decline in the Viewing Audiences