Which of the following statements about spot advertising is true?
A)Spot advertising offers national advertisers flexibility in adjusting to local market conditions.
B)Spot advertising is totally confined to station breaks between programs on network originated shows.
C)Spot advertising is subject to less clutter than network advertising.
D)Spot advertising is easier to buy than advertising on national networks.
E)All of the above statements about spot advertising are true.

Question

Quizplus · Accepted Answer

Spot advertising offers national advertisers flexibility in adjusting to local market conditions. This is because spot advertising allows advertisers to buy airtime on individual local stations, giving them the ability to target specific geographic areas with customized messaging.

Which of the Following Statements About Spot Advertising Is True