In order to get advertising time on the most popular shows,major television advertisers such as Coca-Cola,Ford,General Motors and State Farm are generally forced by the biggest agencies to participate in the _____ market.
A)up-front
B)continual
C)scatter
D)interconnected
E)local

Question

Quizplus · Accepted Answer

The up-front market refers to the period before the television season begins when advertisers lock in time slots for the most popular shows. Major advertisers are often required to participate in this market by their agencies in order to secure advertising time on these highly sought after programs.

In Order to Get Advertising Time on the Most Popular