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Which of the Following Statements About 15-Second Commercials Is True

Question 33

Multiple Choice

Which of the following statements about 15-second commercials is true?


A) There have never been any restrictions on when television networks could show 15-second spots.
B) Many advertising people believe 15-second spots are equal to 30-second spots in terms of communication effectiveness.
C) Fifteen-second spots are especially useful for advertisers that want to use a repetition strategy.
D) Fifteen-second spots typically cost about half the price of 30-second spots.
E) All of the above statements about the 15-second commercial are true.

Correct Answer:

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