Basic rates quoted by newspapers that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates.
A)preferred position
B)open
C)flat
D)run-of-paper (ROP)
E)combination

Question

Quizplus · Accepted Answer

The correct term for the basic rates quoted by newspapers that call for an ad to be placed on any page or in any position desired by the paper is Run-of-paper (ROP) rates. Preferred position rates refer to higher rates charged for placing an ad in a specific location within the newspaper, while flat rates refer to a set rate charged regardless of placement or frequency. Open rates generally refer to the highest rate charged by a newspaper for advertising, while combination rates refer to discounts given for placing ads in multiple publications owned by the same company.

Basic Rates Quoted by Newspapers That Call for an Ad