Which of the following statements about the geographic selectivity offered by newspapers is true?
A)Newspapers offer less geographic selectivity than most other media.
B)Newspapers in large cities provide very little geographic selectivity to advertisers.
C)Newspapers provide little geographic selectivity to national advertisers.
D)Many newspapers publish several geographic or zone editions and thus provide selectivity to local advertisers.
E)None of the above statements about the geographic selectivity offered by newspapers is true.

Question

Quizplus · Accepted Answer

Many newspapers publish several geographic or zone editions and thus provide selectivity to local advertisers. This allows advertisers to target specific areas where their target audience is concentrated.

Which of the Following Statements About the Geographic Selectivity Offered