_____ classifies magazines into three major categories and is the primary reference source for media planners.
A)Standard Rate and Data Service (SRDS)
B)Simmons Market Research Bureau
C)Audit Bureau of Circulations
D)Media Mark Research, Inc.
E)A.C.Nielsen Co.

Question

Quizplus · Accepted Answer

Standard Rate and Data Service (SRDS) is the primary reference source for media planners for classifying magazines into three major categories based on audience and content – consumer magazines, business magazines, and farm publications. Simmons Market Research Bureau focuses on consumer behavior and provides data on consumer demographics, lifestyles, and purchasing behavior. Audit Bureau of Circulations audits and verifies circulation figures for print media, including magazines. Media Mark Research, Inc. specializes in media audience measurement and analysis. A.C. Nielsen Co. provides market research and audience measurement services for various media platforms.

_____ Classifies Magazines into Three Major Categories and Is the Primary