What does it mean when the text describes newspapers and magazines as high-involvement media?
A)They have to be acquired outside the home.
B)Unlike network television,they must be actively sought.
C)They are not purchased using routine purchase decision-making techniques.
D)They generally require consumers to expend some time and energy to process the information they provide.
E)They provide connotative meanings to life.

Question

Quizplus · Accepted Answer

High-involvement media refers to media that requires consumers to expend time and energy to process the information they provide. Newspapers and magazines are examples of high-involvement media because readers spend time reading the articles, analyzing the information provided, and forming opinions based on the content. These media outlets generally require more attention and effort from consumers than low-involvement media such as network television or billboards.

What Does It Mean When the Text Describes Newspapers and Magazines