Recent press releases about what is going on in the company are available at the ArvinMeritor Web site. Anyone doing research on the company has access to these stories. In this way, ArvinMeritor uses the Internet as a(n) _____ tool.
A)sales promotion
B)personal selling
C)direct marketing
D)public relations
E)advertising

Question

Quizplus · Accepted Answer

The press releases on the ArvinMeritor website are an example of how the company uses the Internet to conduct public relations activities. Public relations involve managing and building relationships with stakeholders, such as customers, employees, shareholders, and the media, through informational and persuasive communication. The press releases provide information about the company's activities, events, and achievements, and are intended to generate positive publicity, enhance the company's reputation, and create a favorable image. Therefore, option D is the best choice.

Recent Press Releases About What Is Going on in the Company