There are many topics of interest on the Web site called www.GirlsOn.com, but Abby is only interested in current movies and books, and Ruby only wants to read about what's new in clothes and make-up. Both have downloaded screensavers from the GirlsOn site and specified the kind of information they are most interested in viewing. This is an example of:
A) personalized webcasting
B) SPAM
C) content-specific e-mail
D) individualized advertising
E) individualized pull technology

Question

Quizplus · Accepted Answer

Personalized webcasting is the use of technology to deliver customized content to individuals based on their preferences and interests. In this scenario, Abby and Ruby have downloaded screensavers and specified their interests, which is an example of personalized webcasting. SPAM refers to unsolicited and irrelevant emails, while content-specific email refers to emails that are tailored to a particular topic or content. Individualized advertising and pull technology may also involve customization, but they are not the best choices for this scenario as they do not specifically address customized content delivery.

There Are Many Topics of Interest on the Web Site