Advertisers which target consumers based on the website-surfing patterns are using:
A)behavioral targeting.
B)advertising allowance analysis.
C)rich media marketing.
D)video substitution selection.
E)contextual advertising.

Question

Quizplus · Accepted Answer

Behavioral targeting is the practice of tracking consumers' online behavior, such as their website-surfing patterns, to deliver targeted advertisements based on their interests and actions. This technique allows advertisers to reach their desired audiences more efficiently and effectively than traditional forms of advertising.

Advertisers Which Target Consumers Based on the Website-Surfing Patterns Are