To try to help Americans prepare for a terrorist attack,the U.S.Department of Homeland Security will used a $1.2 million advertising campaign involving both print and broadcast media.Prior to producing the finished commercials,people to whom the message was targeted were asked to look at a succession of photos and to give their reactions to the message delivered by the photos.In other words,people were asked to look at:
A) photomatic rough
B) animatic rough
C) still motion animation
D) still-action animatic
E) panning frames of animatics
Correct Answer:
Verified
Q21: Commercials and print ads are post-tested to:
A)gain
Q32: Which of the following is NOT an
Q34: Most television commercials are designed so to
Q35: _ testing takes place at the earliest
Q37: The advantages associated with pretesting include:
A)the successful
Q38: The _ is a technique used to
Q39: The primary difference between a laboratory experiment
Q40: state that a good copy testing system
Q47: The set of principles adopted by large
Q63: Assume Bayer aspirin wishes to test the
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