The _____ is a technique used to evaluate the probable success of an ad by groups of individuals.The individuals are asked to rate a selection of layouts or copy versions presented in paste-ups on separate sheets.
A)Starch recognition method
B)Day-After Recall method
C)comprehension and recognition test
D)consumer jury
E)split-run test

Question

Quizplus · Accepted Answer

The technique described in the question is known as the consumer jury method. The Starch recognition method is a type of readership survey, the Day-After Recall method involves surveying individuals about their recall of specific ads after a certain time period, the comprehension and recognition test evaluates whether the audience understood the message conveyed in the ad, and the split-run test measures the effectiveness of different versions of an ad by testing them in separate publications. Therefore, only D is the appropriate answer for the given question.

The _____ Is a Technique Used to Evaluate the Probable