_____ refers to nonpersonal communication regarding an organization, product, service, or idea not directly paid for or run under identified sponsorship.
A)Advertising
B)Sales promotion
C)Publicity
D)Public relations
E)Telemarketing

Question

Quizplus · Accepted Answer

Publicity refers to nonpersonal communication that is not directly paid for or run under identified sponsorship. It can be generated through news stories, media coverage, events, or other forms of communication that are not controlled by the organization itself. Publicity is often seen as more credible than advertising because it comes from a third-party source.

_____ Refers to Nonpersonal Communication Regarding an Organization, Product, Service