Which of the following is an example of trade advertising?
A)Mars Inc.is using print advertising to attract supply managers from other companies.
B)Pluto Inc., a toothpaste manufacturer, places an ad in Tooth Daily, a magazine frequently circulated among dentists.
C)CL Inc., a chocolate manufacturer, hopes to attract wholesalers and retailers by placing an ad in NextMag, a weekly hotel magazine.
D)James, a doctor, places an ad in a local newspaper to advertise his new clinic.
E)The State Egg Federation runs a series of television ads that educate people about the nutritional value of eggs.

Question

Quizplus · Accepted Answer

Trade advertising is advertising that targets businesses rather than consumers. In this scenario, CL Inc., the chocolate manufacturer, is targeting wholesalers and retailers by advertising in a weekly hotel magazine. This is an example of trade advertising as it is targeted at businesses in the supply chain.

Which of the Following Is an Example of Trade Advertising