The use of comparative advertising has become increasingly more common.Which of the following positioning strategies does this reflect?
A)positioning by product user
B)positioning by product class
C)positioning by competitor
D)positioning by price/quality
E)positioning by cultural symbol

Question

Quizplus · Accepted Answer

Comparative advertising is positioning by competitor, as it involves comparing a brand/product directly to its competitors to demonstrate its superior features or benefits.

The Use of Comparative Advertising Has Become Increasingly More Common