Yummy Soups positioned itself as better tasting and more appropriate to the adult palate to gain an advantage over Magic Soups, another packaged soup manufacturer.In the given scenario, which of the following positioning strategies has Yummy Soups used?
A)demographics
B)cultural symbols
C)competitor
D)price
E)product class

Question

Quizplus · Accepted Answer

Yummy Soups has positioned itself by emphasizing its superiority in taste and appropriateness for adult palates in comparison to Magic Soups, a competitor in the same product category of packaged soups. Therefore, Yummy Soups has used a competitor positioning strategy.

Yummy Soups Positioned Itself as Better Tasting and More Appropriate