Directing a company's efforts toward one or more groups of customers who share common needs is known as
A)cross-merchandising.
B)competitor indexing.
C)mass customization.
D)target marketing.
E)cross-branding.

Question

Quizplus · Accepted Answer

Target marketing is the process of identifying specific groups of customers with common needs or characteristics and directing the company's efforts and resources towards satisfying their needs. It helps companies to create more efficient and effective marketing strategies to reach their desired audience. Cross-merchandising, competitor indexing, mass customization, and cross-branding are all different concepts in marketing and do not relate to the specific definition described in the question.

Directing a Company's Efforts Toward One or More Groups of Customers