Adidas has different versions of its ads that are designed to appeal to different age groups and different regions of the United States, or _________________, because it found that these segments had different beliefs, values, norms, and patterns of behavior than the larger cultural mainstream.
A)cultures
B)social classes
C)subcultures
D)motivations
E)attitudes

Question

Quizplus · Accepted Answer

The definition provided in the question ("had different beliefs, values, norms, and patterns of behavior than the larger cultural mainstream") points to subcultures as the best answer. Social classes, motivations, and attitudes may also influence advertising targeting, but they are not specifically mentioned as factors that vary by region or age group. Cultures could potentially be a valid answer, but since the question focuses on specific regions within the United States, it makes more sense to refer to subcultures within that context.

Adidas Has Different Versions of Its Ads That Are Designed