Jorge realized his core target audience was characterized by common leisure activities (museum visits, polo matches), shopping patterns (preference for boutiques, designer labels), and media habits (read , ). His target audience may be most appropriately characterized by
A)avoidance reference group.
B)social class.
C)motives.
D)situational influences.
E)demographics.

Question

Quizplus · Accepted Answer

His target audience is characterized by leisure activities (museum visits, polo matches) and shopping patterns (preference for boutiques, designer labels), which are typical of upper social classes. Thus, social class is the most appropriate characteristic to describe his target audience.

Jorge Realized His Core Target Audience Was Characterized by Common