As an outcome of the alternative evaluation stage, the consumer develops:
A)a heuristic tendency toward a particular brand.
B)a predisposition to buy a certain brand.
C)brand heuristics.
D)individual brand recognition.
E)a post purchase evaluation set.

Question

Quizplus · Accepted Answer

The alternative evaluation stage is where the consumer compares and evaluates the different options available to them in order to choose the best one. As a result of this stage, the consumer typically develops a predisposition or preference for a particular brand, making this the best answer choice. While heuristics and brand recognition may come into play during this stage, they are not the primary outcome. A post-purchase evaluation set may also be developed, but this occurs after the purchase decision has been made.

As an Outcome of the Alternative Evaluation Stage, the Consumer