In the post purchase evaluation stage, when performance of a product or service is below expectations, it would result in:
A)the development of consideration threat.
B)the creation of an evoked set.
C)dissatisfaction.
D)the evaluation of attribute bundles.
E)cognitive resonancE.The consumer decision process does not end with the purchase.After using the product or service, the consumer compares the level of performance with expectations and is either satisfied or dissatisfied.Satisfaction occurs when the consumer's expectations are either met or exceeded; dissatisfaction results when performance is below expectations.

Question

Quizplus · Accepted Answer

Dissatisfaction occurs when the performance of a product or service is below expectations during the post purchase evaluation stage. This is when the consumer compares the level of performance with their initial expectations.

In the Post Purchase Evaluation Stage, When Performance of a Product