For many products, it is not the actual words of the message that determine its communication effectiveness but rather the impression or image the ad creates.

Question

Quizplus · Accepted Answer

This statement is true. In advertising, the message is not always conveyed through the actual words used. Often, the visuals and overall impression left by the ad can have a greater impact on how the product is perceived and remembered by the audience.

For Many Products, It Is Not the Actual Words of the Message