According to the meaning transfer model of the celebrity endorsement process, celebrities draw their meanings from
A)their association with the companies whose products they endorse.
B)their popularity among consumers and their perceived level of attractiveness.
C)the image the media portrays about them through various channels such as television, magazines, and the Internet.
D)the roles they assume in their careers and the objects, persons, and contexts these roles bring them in contact with.
E)their family and cultural background that influence their decisions about the types of products they want to endorse.

Question

Quizplus · Accepted Answer

According to the meaning transfer model of the celebrity endorsement process, celebrities draw their meanings from the roles they assume in their careers and the objects, persons, and contexts these roles bring them in contact with. This means that the meanings associated with a celebrity are not necessarily inherent in the celebrity themselves, but rather are linked to the particular products or services they endorse. The types of products that a celebrity endorses will depend on the roles they have played in the past, the image they have cultivated through their careers, and the associations that are likely to be formed between their personal brand and the products they endorse.

According to the Meaning Transfer Model of the Celebrity Endorsement