As a result of economies of scale, large advertisers:
A)are likely to enjoy more favorable advertising time and space than smaller advertisers.
B)get lower advertising rates than smaller advertisers.
C)accrue the disadvantages of advertising several products jointly.
D)have higher average costs of production.
E)must spend more money on advertising to realize a better return.

Question

Quizplus · Accepted Answer

Large advertisers benefit from economies of scale, which allows them to negotiate more favorable advertising time and space due to their larger purchasing power and volume of advertising.

As a Result of Economies of Scale, Large Advertisers