Which of the following budgeting methods requires a marketing manager to use input from a clipping service?
A)ROI method
B)Arbitrary allocation method
C)Percentage-of-sales method
D)Competitive parity method
E)Objective and task method

Question

Quizplus · Accepted Answer

The competitive parity method involves setting a budget based on what competitors are spending. A clipping service provides information on competitors' advertising activities, which can be used to inform this method.

Which of the Following Budgeting Methods Requires a Marketing Manager